ULED Smart TV 50U7QF

When Hisense UHD TV receives a signal, it analyzes the content and enhances contrast automatically, adjusting the scene for a superior layering. Be impressed by the detailed darker blacks and brighter whites, which provides a home theater experience that really pops.

Hisense Depth Enhancer technology analyzes each image and adjusts dynamic contrast levels automatically. Further, it adds distinguishable layers of contrast to the background, mid-ground and foreground to create increased depth of field across the entire image. This results in a more dramatic viewing experience, with a well-defined sense of distance. Now you can see a windy road that leads up to a crisp, snow-covered mountain with clearly-defined ridges and peaks.

Hisense 4K TV delivers 4K picture quality at 4 times higher resolution than FHD TVs. Binge watch your favourite shows, immerse yourself in the latest movies, or thrill in every moment of the hottest games. Treat yourself with a Hisense 4K TV that pulls you right into the centre of the action.

The UHD AI Upscaler enhances non-4K signals to achieve near-4K resolution that results in powerful details, allowing you to enjoy 4K picture quality even with a standard FHD signal. Instead of simply replicating every pixel four times, the Hisense UHD AI Upscaler calculates the colours of neighboring pixels and automatically compensates by applying the right coloured pixels, scene by scene.

This proprietary AI-powered technology enables fast graphic processing. It adjusts the internal settings in real-time to optimize picture quality and the overall viewing experience. Using AI-powered algorithms, the engine individually breaks down, analyses, and adjusts each scene down to each pixel for its unique characteristics. It guarantees the finest image and the clearest motion, across the entire range of content you watch.

Full Array Local Dimming boosts image contrast by controlling each zone of the well-aligned backlight. Backlight management across the entire screen results in an evenly optimized picture with deeper blacks and brighter whites. All of this results in a more accurate and dynamic viewing experience.

Hisense TV runs an advanced algorithm to analyze the incoming signal, which helps it decide whether and how to tweak the lights and darks of the picture. By applying different contrast curves to different areas of the picture according to the type of content, Ultra Dimming refines the images dynamically to deliver better details and richer layers across both the darks and the brights.

Quantum dot technology enables your display to reproduce more than one billion shades of colour, resulting in a wider range of colours, more shades, and more hues. Picture a smooth gradation from light pink to deep burgundy, or an azure-blue sky fading into the horizon. It can interpret and express the cinematographer’s original settings effortlessly, with a larger palette and more accurate gradations.

Maximizing colour reproduction using the Ultra Colour Enhancer algorithm produces more authentic, true-to-life pictures. The algorithm maps out the most accurate colour scheme across the entire colour space in real-time, making sure each colour is calibrated to convey the director’s original vision. Employing the Wide Colour Gamut means we can really see the greater precision Hisense ULED TVs are capable of delivering.

As a certified HDR10+ product, Hisense TV reproduces brighter, more accurate scenes. Details in both the shadows and the highlights are visibly clearer, and the colours dramatically more vibrant. It runs a scene-by-scene adjustment sequence for brightness level, colour saturation, and contrast, to produce an image that is far more realistic and closer to the director’s vision.

Hisense TV adopts a total noise reduction technology solution that automatically analyses the input signal and removes detected noise and restore and reproduce a perfect, clean image. Different algorithms work separately to target the static and dynamic parts of the picture. Even text gets noticeably clear edges. The technology improves each individual pixel in real-time and delivers a sharper, cleaner picture to produce an overall better viewing experience.

Unlike conventional TVs that tend to blur movement, Hisense TV identifies the smallest details related to fast-moving objects and reconstructs the pixels to restore clean, clear motion. Once a clear image has been reproduced, the TV reconfigures precise picture frames as required, vastly reducing any trails and judders. The result is bright, clear and smooth movement, in every scene.

After extensive research of various home environments, we’ve designed the Central Stand with the user centremost in mind. The result is an elegant, contemporary design to fit any cabinet and decorate any space.

The cable holder included hides all cables and keeps them in order, keeping your home tidy and uncluttered. Now, no more visual distractions to get in the way of your viewing experience.

Game mode boosts your chances of scoring legendary wins by significantly reducing input lag. Shorter delay between input and reactions to on-screen developments is particularly important for fast-paced, competitive games. It gives you a chance to perform a well-timed move when gaming hard. Input lag on Hisense TVs can drop to as little as 16ms*.

When your Hisense TV detects a sports signal it switches to Sports Mode for an immersive live stadium experience, from picture to sound. The total picture solution boosts brightness, contrast, colour, and sharpness, to create a truly vibrant, crystal-clear sports scene full of vivid colours and rich layers. And the enhanced surround sound effect delivers a full, lifelike crowd sound, while the commentator stays clear and focused.

With designated buttons on the remote for all your favourite streaming apps, you’re just one touch of a button away from the best streaming content – no matter what you’re watching or where you are on the TV interface.

Now you can use your phone as a remote control to turn your TV on and off, share content to the TV, and discover and play your favourite content directly from your phone – all without interrupting what you’re currently watching. And you can also customise and organise your favourite apps, channels, and other inputs on the home screen – easy!